Introduction
The IFRS Foundation is seeking to engage the services of a market research
agency to conduct a fixed-scope survey project to ascertain stakeholders’
perceptions of the organisation in key areas. The review will gather views about
the organisation itself and its perceived success in achieving its mission and
objectives; it will not gather views about the specific products of the
organisation.
Key services required
The research services required under this tender will include but are not
limited to the following requirements:
- Devising a set of interview questions, the answers to which will assist
the Foundation in understanding its reputation for effectiveness as an
organisation, primarily focussed on the achievement of its public interest
mission;
- Devising both open-ended questions which require narrative answers, and
ratings scale format questions which provide numerical data;
- Working in partnership with the Foundation’s research staff to compose a
set of questions which is appropriate to achieve the project’s objectives and
of an appropriate level for the sample of senior policy level
respondents;
- Conducting telephone interviews with 30 senior policy-level individuals
globally using the agreed question set;
- Conducting telephone interviews with 20 Chief Accountants (or equivalent
role e.g. Head of Accounting Policy) at large public companies or
public/regulatory bodies using the same agreed question set;
- Interviewing respondents in a professional manner taking account of the
way in which this reflects on the Foundation;
- Transcribing and analysing interviews to ascertain key messages;
- A conclusions report to include key quotes, numerical analysis, and
themes. This report will be largely text but is also expected to include
numerical and graphical data; and
- Providing advice on redesigning the interview questions to suit an online
survey format.
Full details can be found in the Invitation
to Tender.
The closing date for the tender process is 5pm on 16 December 2016.
Please direct all queries to Samantha
Sergeant, Research Resources Manager.