Speech by SEC Commissioner: Protecting Investors by Requiring that 
      Advice-Givers Stay True to the Fiduciary Framework
      by
      Commissioner Luis A. Aguilar
      U.S. Securities and Exchange Commission
      Investment Adviser Association Annual Conference Chicago, 
      Illinois April 29, 2010
      Thank you for that kind introduction. It is my pleasure to be able to 
      join you today for the 2010 Investment Adviser Association Annual 
      Conference. At the outset, I want to make clear that the views I express 
      today are my own, and do not necessarily reflect the views of the 
      Commission, other Commissioners, or the staff. 
      Just last year, I stood before you and discussed the clear need for 
      regulatory reform. Today, it looks like legislation may literally be weeks 
      away. And while I have concerns about various provisions, overall it is a 
      positive development for the American public and all who invest in our 
      capital markets. The legislation is expected to bring greater transparency 
      to hedge funds and over-the-counter derivatives. Further, it creates both 
      a stronger framework to monitor potential systemic risk and a resolution 
      process if a "too big to fail" institution actually fails. Published 
      reports are carefully scrutinizing every detail of possible passage as we 
      wait to see what the ultimate legislation will look like. As the 
      legislation continues on its way and is amended before final passage, I 
      will continue to be a staunch advocate for regulatory reform that is 
      oriented towards investors. 
      By this I mean, that I am supportive of regulatory reform legislation 
      that would strengthen the investor protection regime that currently exists 
      and that results in enhanced protections and flexible authority to 
      regulate an unforeseeable future. This should not become an opportunity to 
      roll back long-held investor protections or create opportunities for 
      regulatory arbitrage. 
      Today, I am going to concentrate my remarks on the following: 
      
        - 
        
Congress should mandate that all providers of investment advice 
        should be fiduciaries; 
         - 
        
I am going to discuss a snapshot of certain of the current proposals 
        in Congress; and 
         - 
        
I will urge the SEC to move forward in rectifying previous regulatory 
        inaction.   
      All Investment Advice-Givers Should Be Fiduciaries
      I would like to take you back in time to the passage of another piece 
      of historic legislation, the Investment Advisers Act of 1940. The Advisers 
      Act and its companion legislation, the Investment Company Act of 1940, 
      resulted from a comprehensive congressionally-mandated study conducted by 
      the SEC of investment companies, investment counsel, and investment 
      advisory services. Ultimately, the report concluded that the activities of 
      investment advisers and advisory services "patently present various 
      problems which usually accompany the handling of large liquid funds of the 
      public."1 The SEC's report stressed the need to improve 
      the professionalism of the industry, both by eliminating tipsters and 
      other scam artists and by emphasizing the importance of unbiased advice, 
      which spokespersons for investment counsel saw as distinguishing their 
      profession from investment bankers and brokers.2 The general objective "was to protect the public 
      and investors against malpractices by persons paid for advising others 
      about securities."3 
      The report stressed that a significant problem in the industry was the 
      existence, either consciously or, more likely, unconsciously, of a 
      prejudice by advisers in favor of their own financial interests. Reading 
      through the volumes of the SEC report, the evidence is clear that whenever 
      advice to a client resulted in a financial benefit to the advice-giver  
      over and above the fee it was feared that the resulting advice might be 
      tainted. Even more importantly, as cited by the Supreme Court, SEC staff 
      rejected an early market discipline argument by recognizing that "a 
      significant part of the problem was not the existence of a deliberate 
      intent to obtain a financial advantage, but rather the existence 
      subconsciously of a prejudice in favor of one's own financial 
      interests."4 Consequently, the Advisers Act required 
      advice-givers, as fiduciaries, to bear the burden of providing 
      disinterested advice and being able to prove it. 
      As stated by the Supreme Court, "[t]he Investment Advisers Act of 1940 
      thus reflects a congressional recognition of the delicate fiduciary nature 
      of an investment advisory relationship, as well as a congressional intent 
      to eliminate, or at least to expose, all conflicts of interest which might 
      incline an investment adviser  consciously or unconsciously  to render 
      advice which was not disinterested."5 Best of all, Congress and the Court placed the 
      burden for providing disinterested advice and eliminating or disclosing 
      conflicts squarely where it belonged, in the hands of the advice-giver. 
      This places the obligation in the hands of those responsible for upholding 
      their fiduciary duties rather than unfairly and unrealistically burdening 
      investors to discern conflicts and incentives  an often impossible 
      task. 
      Flash forward from the 1930s to the events of the last two years, and 
      an array of examples will come to mind demonstrating the role that advice 
      tainted by conflicts of interest played in harming investors and harming 
      market integrity. Tainted advice led investors to invest billions of 
      dollars in auction rate securities because brokers told them they were 
      safe investments.6 Conflicts of interest at credit rating agencies 
      contributed to AAA ratings on products that turned out to be 
      worthless.7 Clearly, the concerns giving rise to the 
      Advisers Act are even more relevant today. We need to restore the clear 
      and strong rules that protect investors and, more than ever, we need to 
      ensure that investment advice is disinterested. 
      Recently, in the context of an enforcement case, our own Director of 
      the Division of Enforcement, Robert Khuzami, summed up the harm succinctly 
      when he stated, "The product was new and complex but the deception and 
      conflicts are old and simple."8 The events of the last two years have 
      underscored an age old truth that financial products and technologies will 
      continually change but the potential for deception and conflicts 
      endure. 
      Lack of a Fiduciary Duty Leads to Real Investor Harm
      An issue that illustrates this is the discussion around extending the 
      fiduciary duty that underlies the investment adviser regulatory framework 
      to broker-dealers who provide investment advice. This is the ultimate 
      investor protection issue  because the harm to investors is real if 
      broker-dealers giving advice are not held to the fiduciary standard and 
      fail to put their client's interests before their own. 
      The fiduciary standard has served advisory clients well for many years 
      and it should be the governing standard whenever investment advice is 
      provided. If you are giving investment advice to an investor, regardless 
      of the title on the business card, you should always be bound to do so in 
      the best interests of the client. While the scope of service may vary 
      between clients, the standards of loyalty and care in providing that 
      service should not. 
      Currently broker-dealers are providing investment advice without any 
      requirement that they serve as fiduciaries. In other words, broker-dealers 
      are being permitted to end-run the Advisers Act. While brokers are 
      required by current law to make certain disclosures about securities that 
      are offered to investors, they are not required to make disclosures about 
      certain of their own conflicts of interest. As a consequence, investors 
      are susceptible to receiving tainted advice from broker-dealers and they 
      will have no way of knowing that the advice was tainted by an undisclosed 
      conflict. 
      Because broker-dealers are not fiduciaries, investors are not required 
      to be informed of possible conflicts that may affect the advice they 
      receive. For example, investors may not be told that the representative 
      sitting across from them may receive undisclosed compensation from the 
      investment option he or she just recommended. Since many broker-dealers 
      aggressively market themselves as "financial advisers," investors have a 
      difficult time distinguishing them from investment advisers. As a result 
      of this confusion, they will fail to understand that the broker-dealer, 
      unlike an investment adviser, is not required to place their interests 
      first. 
      The danger is not simply that investors are unable to distinguish 
      between broker-dealers and investment advisers; it is that both entities 
      are providing investment advice to investors with dramatically different 
      consequences. Although often marketed in the same way, the investment 
      advice that investors receive from broker-dealers does not come with the 
      same protections as advice received from investment advisers. 
      The Advisers Act has been designed to empower investors and provide 
      them with the information that they need to evaluate conflicts and decide 
      whether to enter into or continue an advisory relationship. Broker-dealers 
      who are giving advice are not doing so within this investor-focused 
      fiduciary framework. As the noted expert, Tamar Frankel stated, 
      
        That is the difference between suitability standards and fiduciary 
        standards. The disclosure made under suitability standards is about what 
        is being sold and not who sells it. That is why the time has come to 
        change the law. The salesperson's temptation is too great when investors 
        trust them, and disaster is too painful if the investors cease to trust 
        all salespersons, and choose to avoid the financial markets 
        altogether.9  
      The fiduciary standard guards against the inherent bias that arises 
      when the broker-dealer is focusing on selling a product, rather than 
      focusing only on what is best for a client. Permitting broker-dealers to 
      provide investment advice without requiring them to act as fiduciaries is 
      to permit a practice that undercuts the core principles of the Advisers 
      Acts and leaves investors vulnerable to the same abuses described in the 
      1930s. 
      Landscape of Legislative Proposals
      As we look at the landscape of legislative proposals, I have to first 
      reiterate what I said here last year. There is only one true fiduciary 
      standard, and it means an affirmative obligation to act in the best 
      interests of the client and to put the client's interests above one's 
      own. 
      Accordingly, it was heartening last year to see that the Obama 
      Administration in its White Paper on Financial Regulatory Reform 
      explicitly state that the standard of care for broker-dealers who provide 
      investment advice should be raised to the fiduciary standard applied to 
      investment advisers. This was followed by provisions in both the Wall 
      Street Reform and Consumer Protection Act (the "House Bill") 10 and the initial draft of the Restoring 
      American Financial Stability Act (the "Senate Bill")11 that would have extended to broker-dealers the 
      traditional fiduciary standard applicable to investment advisers. 
      Of the two legislative proposals, the initial draft of the Senate Bill 
      was significantly stronger. It would simply have eliminated the 
      distinction between broker-dealers and investment advisers when providing 
      investment advice. By comparison, the House Bill would instead require 
      that the Commission promulgate rules to subject broker-dealers providing 
      "personalized investment advice about securities to a retail customer" to 
      the standard of conduct in the Investment Advisers Act. In other words, 
      the House Bill would not apply the same standard to all brokers who 
      provide advice  but rather only to those providing personalized services 
      to retail customers. This language limits the universal application of the 
      fiduciary standard and excludes many investors from its protection. 
      The Senate Bill, however, has abandoned its strong position in the face 
      of determined lobbying by the insurance and brokerage industries. The 
      revised version that was voted out of the Senate Banking Committee on 
      March 22nd has eliminated the provision applying the fiduciary standard to 
      brokers who provide investment advice. It would, instead, require a 
      one-year study by the SEC concerning the effectiveness of existing 
      standards for "providing personalized investment advice and 
      recommendations about securities to retail customers." 
      I continue to have concerns about this retreat from requiring a 
      fiduciary standard for all who provide investment advice. First, I see no 
      need to study the effectiveness of existing obligations for investment 
      advisers. We already have a strong, workable standard that has been in use 
      successfully for decades, and I would not support any attempt to weaken 
      it. Second, as with the House Bill, I question why the protection of the 
      fiduciary standard should be limited to "retail" customers. It is readily 
      apparent from recent Commission enforcement cases  such as the cases 
      involving auction rate securities  that all investors, including 
      institutional investors, need the protection of the fiduciary standard. 
      Third, I question why the study, as well as the reach of the House Bill, 
      should be limited to "personalized services." This qualification would 
      narrow the range of clients that would be protected by the fiduciary 
      standard, and I fear that it may become a loophole that would make it easy 
      to avoid putting clients first. 
      Finally, I don't believe that we need an additional study to conclude 
      that protection of investors requires that broker-dealers providing 
      investment advice be subject to fiduciary duties. I think that question 
      has long ago been asked and answered. We need to remain vigilant to make 
      sure that investors who receive advice do so from intermediaries held to 
      the high standards of care and loyalty embodied in the existing fiduciary 
      standard under the Investment Advisers Act. 
      SEC is the Regulator of the Investment Adviser Industry
      As regulatory reform moves forward and the Commission evaluates its 
      priorities, we must recognize that strong laws and rules are only one 
      component of an effective regulatory framework. These laws and rules must 
      also be accompanied by robust examination and enforcement oversight. That 
      brings me to the SEC's Office of Compliance Inspections and Examinations 
      (OCIE). 
      I have previously spoken about the need to reinvigorate the SEC's 
      examination and inspections program  by increasing our examination 
      resources, adding to the skills and experience of our staff, and removing 
      handcuffs imposed by ill-advised internal SEC policies. I've also 
      discussed the need for legislative action to clarify and expand the SEC's 
      examination authority to include, among other things, entities that should 
      be registered under the securities laws, entities that have recently 
      withdrawn from registration, and relevant records of certain associated 
      persons of registered entities.12 
      As I also mentioned last year,13 there is no doubt that OCIE's examination 
      resources need to be strengthened. For example, while the number of 
      registered investment advisers has increased over the past five years by 
      33%, from 8,623 to 11,500, the staff dedicated to examining advisers and 
      mutual funds has decreased over the same period by 13%, from 489 to 425. 
      As a result, we can examine only a fraction of the advisers and fund 
      complexes each year. 
      In order to address this problem, as well as others, the SEC must be 
      adequately resourced. As I have been consistently advocating, the single 
      most transformational act that Congress could undertake is to allow the 
      SEC to be self-funded. Unlike almost every other financial regulator, the 
      SEC remains without a consistent funding stream. Self-funding would enable 
      the SEC to set multi-year budgets and respond promptly to our dynamic 
      capital markets, while also maintaining appropriate staffing. Self-funding 
      would allow us to have the resources to keep up with the growth in the 
      industry. 
      Accordingly, I am pleased to report that the most recent version of the 
      Senate Bill would make self-funding a reality. Of course, the legislative 
      process is on-going and the results are far from predictable. I know that 
      the Investment Adviser Association has been a strong proponent of 
      self-funding for the SEC every time this issue has been seriously 
      considered. I thank you for being willing to speak frankly on the issue 
      and thank you in advance for the work to come. 
      Beyond the resource issue, there is another structural change that the 
      legislation would trigger. There is a provision in the Senate Bill that 
      would, in essence, disband OCIE as it currently exists. The Senate Bill 
      provides that the exam staff would be redeployed from the stand alone 
      Inspections and Examinations Unit to the Divisions of Trading and Markets 
      and Investment Management. 
      The proposed redeployment takes us back in time. In 1995, Chairman 
      Arthur Levitt created OCIE for the express purpose of consolidating 
      examination resources to better utilize them to protect investors.14 One of the criticisms of OCIE, as well as of 
      the entire SEC, is that it is too fragmented and does not utilize 
      expertise across the agency. I am concerned that creating specialized 
      groups of examiners at a time when the industry has numerous dual 
      registrants is to ignore the reality of those we regulate. Moreover, since 
      1995, the services provided by broker-dealers and by investment advisers 
      have increasingly come to resemble each other,15 undercutting the argument that separate 
      examination staff is appropriate. 
      While I am sympathetic to the need to integrate our examination 
      function more deeply into the workings of our rule-making and programmatic 
      divisions, I fear that this redeployment may have the opposite effect. The 
      resulting fragmented oversight could make it harder for the SEC staff to 
      detect and prevent wrongdoing. 
      Furthermore, and of the greatest concern to me, by legislatively 
      mandating separate and fragmented inspection and examination programs, the 
      SEC would lose the flexibility to make future determinations of how best 
      to oversee the industry. In a dynamic industry that is continually 
      evolving, and increasingly consolidating, it is necessary for the SEC to 
      be in a position to determine the most effective means to fulfill its 
      responsibilities. We should not have our hands tied as to what may be the 
      best way to provide effective oversight, either now or in the future. I 
      hope that the members of the Senate rethink this provision. 
      Rectifying Regulatory Inaction
      Even as the legislative process winds its way forward, the Commission 
      continues to be active on a scale few can remember. Before I 
      discuss three initiatives that directly impact the investment advisers' 
      fiduciary framework, I would like to talk about the cost of regulatory 
      inaction. Much is written about the fear of too much regulation. However, 
      since I became a Commissioner, I have been struck by the opposite, the 
      cost of regulatory inaction. Thus, in the mix of priorities, I believe it 
      is important for the Commission to take on initiatives to rectify investor 
      harm resulting from regulatory inaction. The events of the last several 
      years have demonstrated the cost of regulatory inaction. I would like to 
      highlight two initiatives that would significantly improve the adviser 
      fiduciary framework  and that have been languishing for decades. 
      For example, in 1999, the Commission proposed pay-to-play rules to 
      prevent the exact conduct that we have been confronting in states across 
      this country. These rules were not adopted and, in the decade since, 
      significant assets have been inappropriately allocated, and public 
      confidence in investment advisers and public pension funds across this 
      country has been shaken. If the rule had been adopted in 1999, would we be 
      facing pay-to-play scandals of this magnitude? It's doubtful. 
      Similarly, amendments to the core disclosure document of the adviser's 
      regulatory framework, the Form ADV Part II have languished. Initially 
      proposed in 2000 but not adopted, the Commission re-proposed these 
      amendments in 2008 but, again, failed to adopt them. This is a core 
      disclosure document that is antiquated and the Commission should 
      prioritize the adoption of these amendments. 
      Before I discuss these proposals in greater detail, I want to touch on 
      a custody initiative that is still to come. 
      The Need to Strengthen Custodial Practices to Protect Investors and 
      Their Assets
      Last December, the Commission adopted amendments to various rules to 
      strengthen safeguards to protect clients' assets controlled by investment 
      advisers. This action was intended to protect against the misappropriation 
      of client funds by advisers who serve as custodians and hold on to, or 
      have control over, their client's assets. These advisers are now subject 
      to annual examinations by an independent auditor: a "surprise exam" to 
      verify client assets, and a review of internal custody controls. I know 
      there have been implementation issues with this rule and I know that the 
      industry has been working closely with our staff to insure compliance. 
      I would like to highlight one issue related to the recent revision to 
      the investment adviser custody rule. The Commission's adopting release 
      made it clear that this rule had the potential to disproportionately 
      impact small advisers who have the authority to obtain possession of 
      client funds, such as by serving as trustees, even thought the client's 
      assets are held by an independent qualified custodian. The release also 
      indicated that the Commission has directed the staff to evaluate the 
      impact of the rule on advisers and their clients. In particular, the SEC 
      staff has been directed to conduct a review following the first round of 
      surprise examinations and provide the Commission with the results of the 
      review, along with any recommendations. I have noticed the recent press 
      discussing potentially significant auditing costs that advisers serving as 
      trustees may have to pay for their custodial clients. 16 In order that we may be fully informed as to 
      the impact of this aspect of the rule, I encourage you to collect 
      information and to relay any pertinent information to the staff. 
      While I supported the adoption of the amendments to the custody rule, I 
      stated at the time that it was not enough. As this audience knows well, 
      the amendments were prompted by the revelation of the Madoff Ponzi scheme. 
      I felt that our action did not go far enough because it did not address 
      Madoff's actions as a broker-dealer. It's important to recognize that the 
      Madoff Ponzi scheme lasted for decades  potentially starting in the 1980s 
       and for much of that time Madoff was registered only as a broker-dealer. 
      The victims lost money from discretionary, commission-only brokerage 
      accounts. It was only in 2006 that Madoff registered as an investment 
      adviser. 
      Thus, even if the rule had been in effect, it would not have applied to 
      the Madoff broker-dealer and the rule would not have prevented much of the 
      harm that Madoff did. Moreover, you need to remember that because 
      investment advisers are required to maintain their clients' assets with 
      qualified custodians, such as banks and broker-dealers, very few advisers 
      actually hold physical custody of client assets. 
      Accordingly, tightening the rules applicable to investment advisers 
      without assessing and strengthening the underlying broker-dealer rules is 
      not enough. To that end, I have urged the SEC staff to move quickly toward 
      developing proposals to strengthen the broker-dealer framework. I hope to 
      see the staff's proposal in the near future. 
      Reducing the Temptation of Advisers to Misuse Political 
      Contributions
      As I alluded to earlier, the Commission has also re-proposed a rule to 
      limit the ability of investment advisers to make political contributions 
      in order to be chosen to manage public pension fund money. In other words, 
      this rule is intended to reform the pay-to-play system that has been 
      documented far too often. 
      The pension fund business is substantial. State and municipal pension 
      plans hold over $2.3 trillion of assets and represent one-third of all 
      U.S. pension assets. These plans are typically administered and managed by 
      elected officials who also have the responsibility of selecting the 
      investment advisers who oversee the plans. Obviously, these plans pay 
      significant advisory fees to investment advisers, making the management of 
      these plans highly desirable business. Advisers compete fiercely to win 
      this business  and, for the most part, compete fairly based on their 
      qualifications. 
      The concern behind the proposal is that some advisers and elected 
      officials are engaging in pay-to play conduct  where advisers make 
      political contributions to elected public officials who oversee public 
      pensions in order to be chosen to manage some of the pension business. 
      This type of conduct distorts the marketplace and is incredibly hard to 
      police. The proposed rule is the Commission's attempt to ensure that 
      advisers compete for pension plan business on a level playing field and 
      that they fulfill their fiduciary obligations and put the interests of the 
      plan beneficiaries above all others. 
      To crystallize  if an adviser wins business because it has "paid" in 
      order to "play," there are serious doubts as to whether the most qualified 
      adviser was selected for the job. After all, in such a case, the adviser 
      selection process would not appear to be based on merit and qualification. 
      If the best person was not selected for the job, the plan could suffer 
      inferior management that may lead to greater losses. The plan may also be 
      paying higher fees because the adviser may be trying to recoup its 
      political contributions or because the contract negotiations were not 
      exactly arms-length. 
      It is important to note that the proposed rule, while regulating 
      investment advisers, would not reach the conduct of the elected officials 
      who serve as public pension plan trustees. These individuals engage in 
      serious conflicts of interest when they accept political contributions 
      from those who do business with the plan. I applaud the state and local 
      authorities who have taken steps to prohibit pay-to-play activity and I 
      encourage more to do the same. 
      Revisions to Form ADV, Part II
      Lastly, let me say a word about Form ADV. As those in this room know, 
      Form ADV is the core disclosure document for every registered adviser. In 
      particular, Part II of Form ADV is the disclosure document provided 
      to clients and includes key information including the services provided, 
      the applicable fees, conflicts of interests, and other specified 
      information. Part II is the primary document by which investors receive 
      the information they need to decide whether to hire an adviser. 
      Unfortunately, the current form is sadly antiquated and a modern day 
      adviser's services may not correspond well to the limited number of 
      options on the form. As a result, the resulting disclosure may not 
      describe the adviser's business or conflicts in a way that investors can 
      readily understand. 
      The need to update Part II has been clear for over a decade. In April 
      2000, the Commission proposed comprehensive amendments to Part I and II of 
      Form ADV; but although the Commission adopted the amendments with respect 
      to Part I, the amendments to Part II did not see the light of day. Then, 
      in March of 2008, the Commission re-proposed various amendments with the 
      aim of providing clients and prospective clients with plain English 
      disclosure of the business practices, conflicts of interest, and 
      background of investment advisers and their advisory personnel.17 It is expected that the Commission will soon 
      revisit Form ADV. 
      While there are many aspects of the amendments that merit discussion, I 
      want to focus on one  the brochure supplement. Currently, investors 
      receive information about executives of the advisory firm but little to 
      none about the educational background or disciplinary history of the 
      advisory personnel sitting across the table. The Form ADV proposals, in 
      2000 and 2008, proposed a brochure supplement to provide investors much 
      needed information in real time. The supplement would contain information 
      as to the qualifications of the advisory personnel who will be providing 
      the investor with the personalized investment advice. 
      I believe that clients would benefit greatly from the information to be 
      conveyed through the proposed supplement  particularly where the advisory 
      personnel has a disciplinary history. I know this particular proposal 
      generated robust comment and I look forward to the staff's 
      recommendations. 
      Conclusion
      The regulatory landscape is changing, and its future state is 
      uncertain. As investment advisers, you have a critical role to play in any 
      regulatory improvements for advisers. Investors place their trust in you 
      to act as their fiduciaries in managing their investments, but they also 
      need you to bring your experience and expertise to the discussion of 
      strengthening industry regulation. 
      In my role as an SEC Commissioner, I will support strengthening the 
      regulatory framework governing investment advisers, and I will work to 
      ensure that the proposals provide smart, effective regulation without 
      diminishing investor protections. 
      Thank you for the opportunity to speak with you today.  
      Endnotes 
       
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
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