Today the Commission considers a Congressional mandate to amend our private placement rules, allowing issuers to offer securities by means of general solicitation and general advertising, provided only that all purchasers are accredited investors.1
I cannot support today´s proposal, because it presents a framework that is not balanced and that fails to address the acknowledged increased vulnerability of investors.2 In fact, there is no consideration of any of the commenters´ proposals that would have decreased investor vulnerability.3
Since at least 1962, the Commission has held that general solicitation and advertising are inconsistent with private offerings of securities.4 When general solicitation is used, investors need access to the disclosure and other protections that registration affords.5 In the absence of registration, and the resulting required disclosure, general solicitation and advertising can all too readily become a tool for deception and misinformation.
Investors are the source of capital needed to create jobs and expand business. I value true capital formation and economic growth, which requires investors to have both confidence in the capital markets and access to the information needed to make good investment decisions.
Today, the Commission proposes amendments that would allow the widespread marketing of securities that, by their terms, are only intended for accredited investors. The proposal would permit solicitation and advertisements via billboards, TV, the Internet, radio, and telemarketer calls, among other avenues. Allowing such broad marketing activities under an exemption designed for "private" offerings is a significant change in the securities framework, and it would greatly increase the vulnerability of investors. Given that vulnerability, the Commission should use its expertise to effect the statutory mandate in a way that balances Congressional intent and the Commission´s core mission to protect investors.
Unfortunately, today´s proposal fails to consider any of the suggestions recommended by investors, investor advocates, and regulators to mitigate risk. For example, the Commission should have proposed at this time, among other recommendations:
First, let me address why investors will be more vulnerable. When general solicitation is combined with an offering exemption such as Rule 506, no information statement or disclosure is required to be given to investors.8 Thus, fraud can be easier to effect and much harder to detect.
In this context, it is easy to see that an issuer could use general solicitation and advertising to disseminate false or misleading information. When reliable information is scarce, fraudsters can easily spread false information. Eliminating the ban on general solicitation and advertising may also facilitate boiler-room cold calling and other high-pressure sales techniques. History shows that, when stock promoters are allowed to advertise and solicit the public without any sort of registration or qualification whatsoever, it opens the door to fraudsters and scam artists of every description.9
Moreover, how will these fraudsters be caught? The short answer is that many of them will not. The Commission will not be able to discern these frauds as we can now. Currently, general solicitation accompanying a private placement is a clear red flag and jumpstarts an investigation.10 Going forward, this red flag would be removed, putting investors even more at risk. The proposal fails even to make an attempt to address this yawning gap by improving the content, timing, and compliance of, and with, the Form D Notice Filing.
We have heard repeatedly in a number of contexts that the anti-fraud provisions of federal and state securities laws should be sufficient to protect investors. This is a short-sighted view that has been disproven over and over again. Ask investors what it is like to be defrauded. In most cases, much of investors´ monies are long gone by the time a fraud is identified and an action can be brought. It is the Commission´s job to prevent investors from being harmed. True investor protection requires mechanisms to deter and prevent fraud before it begins.
I am now going to walk through several ideas to decrease the vulnerability of investors that could easily have been a part of the Commission´s proposal. In fact, it is surprising that these ideas are receiving no airing, given the clear increase in investor vulnerability. One way to combat fraud is to make sure that purchasers truly have the capacity to fend for themselves. Congress identified this issue when it limited general solicitation and advertising under Rule 506 to offerings in which ALL the purchasers are accredited investors. Underscoring the importance of this requirement, the statute calls for the SEC to write rules requiring issuers to verify that purchasers of securities are accredited investors.
Representative Maxine Waters, who introduced the verification requirement in the U.S. House of Representatives, explained the purpose as follows:
If we are rolling back protections for our targeted audience of sophisticated individuals, we must take steps to ensure that those folks are in fact sophisticated.11
However, the effectiveness of this requirement assumes that the purchaser actually has sufficient knowledge and experience in financial and business matters to evaluate the merits and risks of the prospective investment. Currently, a natural person may qualify as an accredited investor solely on the basis of income or net worth, without regard to any investment experience or financial sophistication. Accordingly, as we consider rules that would allow unregistered securities to be marketed to accredited investors through cold calling, Internet promotions, and other forms of solicitation, we must also consider the accredited investor definition at the same time.12 For example, some commenters have previously suggested that demonstrating actual investment experience would indicate a level of financial sophistication, which could supplement the existing definition.13
A second way to deter fraud is to require the issuer to make a notice filing on Form D a reasonable period of time prior to making any offers or sales using general solicitation or advertising. Currently, the rules require an issuer to file a Form D within 15 days after the first sale in a Regulation D offering, but that requirement is not a condition to the exemption and for practical purposes is essentially voluntary.14 A true requirement that notice on Form D be made before general solicitation begins would serve three purposes. First, it would prevent any issuer that fails to file a notice from claiming that improper advertising or solicitation activities were intended as part of a legitimate Rule 506 transaction. This could reduce the amount of such activity by issuers seeking to condition the market or otherwise abuse the exemption. Second, it would provide a mechanism for potential investors to identify the source of an offer, facilitating some degree of due diligence. Third, it would provide a mechanism for regulators to be made aware of a "mass marketed" offering before it is launched.15
Moreover, the potential value of a filing on Form D could be significantly enhanced, at little expense to the issuer, by modestly expanding the information required to be provided on the form. For example, such basic information as the issuer´s Internet website address, the names of any controlling persons, the size of the issuer, and €" in the case of any offering of interests in a pooled investment vehicle €" the name, address, and controlling person of any investment adviser is critical for potential investors and regulators to confirm the bona fides of the offeror.16 In fact, one must wonder why particular issuers would not be willing to disclose such basic information if that were the case.
Other commenters have proposed additional ways to address the increased fraud risk posed by general solicitation and advertising in unregistered offerings. For example, the Commission could require that any advertising under our amended rule comply with guidance similar to that applicable to advertising for registered offerings, including a "balanced presentation of risks and rewards" and a requirement that statements in advertising are consistent with representations in any offering documents.17 Other potential reforms could include:
Clearly, today´s proposal fails to address the increased vulnerability of investors. I believe that we cannot fulfill our mandate without robustly addressing the risks posed by unregistered general solicitation with concrete proposals.
The Commission did not even attempt to issue a proposal that addresses the increased vulnerability of investors. To that end, I have set forth in Appendix A a list of questions to highlight these issues that I ask commenters to address.
As I have stated, I am unable to support today´s proposal.
The Commission has received numerous public comment letters urging the Commission to propose other amendments to Regulation D or to Form D that commenters believe are appropriate in connection with the elimination of the ban on general solicitation and advertising. The comment letters referred to below can generally be found on the Commission´s website at http://www.sec.gov/comments/jobs-title-ii/jobs-title-ii.shtml.
It is important to note that Rule 506 is currently the broadest of the safe harbors under Regulation D. It permits offers and sales to be made, without registration, to an unlimited number of accredited investors. In addition, there is no limit on the amount of money that can be raised in an offering pursuant to Rule 506. If sales are made only to accredited investors, there are no information or disclosure requirements. Securities offered pursuant Rule 506 are also exempt from state "blue sky" laws.
Given the breadth of this exemption, it is hard to understand how the Commission´s proposal to allow general solicitation with private placements ignores the increased vulnerability of investors in its entirety. I urge interested persons, and in particular investors and their advocates, to submit comments on the following topics, which the Commission´s proposal is deficient in failing to address:
Section 201(a) of the JOBS Act mandates that the Commission eliminate the prohibition against general solicitation and advertising ("general solicitation") in offerings made under Rule 506, but does not address whether the Commission should adopt rules regarding the content of the general solicitations used in these offerings or the manner in which potential investors are solicited in these offerings. A number of commenters have expressed views on the need for the Commission to adopt specific standards or requirements that would govern the content that may be included in general solicitation materials used by issuers in offerings conducted pursuant to Rule 506, as amended.
One commenter recommended that the Commission require any advertising used in Rule 506 offerings to comply with requirements similar to those applicable to registered offerings in order to prevent deceptive or misleading advertising. Another commenter articulated similar concerns regarding fraudulent advertising, recommending that, among other things, the Commission adopt a uniform set of required disclosures and content restrictions for general solicitation materials, such as a mandatory legend disclosing those jurisdictions where the offering is being made (and disclaiming sales in any others) and a prohibition on financial projections or statements of future performance. This commenter noted that, in the absence of Commission-developed content standards, advertising in Rule 506 offerings would be subject to different requirements depending upon whether the transaction is sold by broker-dealers, who are subject to FINRA´s rules regarding public communications, or by issuers directly.
Request for Comment
In connection with the amendment to Rule 506 to implement the mandate in Section 201(a), some commenters have recommended that the Commission also amend the definition of "accredited investor." The Commission initially adopted the definition of accredited investor in Rule 501(a) in 1982, when it adopted Regulation D. The definition was last amended pursuant to Section 413(a) of the Dodd-Frank Wall Street Reform and Consumer Protection Act (the "Dodd-Frank Act") to exclude the value of a natural person´s primary residence for purposes of determining accredited investor status on the basis of net worth.
Request for Comment
Some commenters have urged the Commission to require the filing of a Form D as a condition to the availability of the proposed Rule 506(c) exemption or of any of the other exemptions under Regulation D, such that the failure to file the form in accordance with the rule would result in the loss of the safe harbor and potentially of the exemption itself. While the filing of a Form D is currently a requirement of Regulation D, it is not a condition of the Rule 506 exemption.
The Commission has previously stated that the information in Form D is useful for a number of purposes, such as facilitating the enforcement efforts of the Commission, state regulators and FINRA, as well as serving as a source of information for investors and as a tool for the collection of data for use in the Commission´s rulemaking efforts. The need for the information required to be provided in Form D may be greater when the Commission eliminates the prohibition on general solicitation for certain offerings. Among other concerns, failure to file Forms D will make it more difficult for the Commission to assess market practices under Regulation D, including any practices used to satisfy the verification requirement in proposed Rule 506(c) and whether non-accredited investors are purchasing in Rule 506(c) offerings.
Request for Comment
The Commission received a range of comments recommending different approaches to eliminating the prohibition on general solicitation with respect to privately offered funds. One commenter expressed concern that eliminating the prohibition against general solicitation could result in greater fraudulent activity in the offer and sale of privately offered funds, as it would be easier for promoters of fraudulent schemes to reach potential investors through advertising and other methods previously not allowed and to communicate false and inaccurate information. This commenter recommended that the Commission consider, among other things, imposing content restrictions (such as on performance advertising) on privately offered fund advertising similar to those that apply to registered investment companies to prevent misleading advertising. Others disagreed with this view. They asserted that purchasers of the securities of a privately offered fund that relies on Rule 506, as amended, must be, at a minimum, accredited investors and thus have met objective criteria demonstrating financial sophistication, which eliminates the risk that other types of investors could be defrauded.
Request for Comment
Request for Comment
In addition, Section 201(c) of the JOBS Act amended Section 4 of the Securities Act to provide an exemption from the requirement to register as a broker-dealer under Section 15(a)(1) of the Exchange Act, 15 U.S.C. 78o(a)(1), for persons who engage in certain activities with respect to securities offered and sold in compliance with Rule 506 of Regulation D, including: (1) maintaining a platform or mechanism that permits the offer, sale, purchase, or negotiation of, or with respect to, securities, or permits general solicitation, general advertisements, or similar or related activities by issuers of such securities, whether online, in person or otherwise; (2) co-investing in such securities; or (3) providing ancillary services with respect to such securities. Persons relying on that exemption, and their associated persons, may not: (1) receive compensation in connection with the purchase or sale of a security; (2) have possession of customer funds or securities in connection with the purchase or sale of a security; and (3) be subject to a statutory disqualification as defined in Section 3(a)(39) of the Exchange Act. 15 U.S.C. 78c(a)(39). Although Section 201(c) was effective on enactment, and does not expressly require rulemaking by the Commission to implement that exemption, the Commission should consider what action may be required to ensure that market participants understand the scope of the exemption, and its limitations, and to mitigate the resulting loss of investor and market protections.
2 Release No. 33-XXXX, Eliminating the Prohibition Against General Solicitation and General Advertising in Rule 506 and Rule 144A Offerings (August 29, 2019), p. 52 ("On the other hand, eliminating the prohibition against general solicitation could make it be easier for promoters of fraudulent schemes to reach potential investors through public solicitation and other methods previously not allowed€¦. In general, an increase in fraud in this market would harm investors who are defrauded, would undermine investor confidence in Rule 506 offerings and could negatively affect capital-raising by legitimate issuers €" for example, by reducing investor participation in Rule 506 offerings €" thus inhibiting capital formation and reducing efficiency.")
3 To facilitate public input on JOBS Act rulemakings, the Commission invited members of the public to make their views known on various initiatives under the Act in advance of any rulemaking by submitting comment letters to the Commission´s website at http://www.sec.gov/spotlight/jobsactcomments.shtml. Comment letters received to date on Section 201(a) of the JOBS Act are available at http://www.sec.gov/comments/jobs-title-ii/jobs-title-ii.shtml.
4 Release No. 33-4552, Non-Public Offering Exemption (Nov. 6, 1962) [27 FR 11316].
5 Id. See also, SEC v. Ralston Purina, 346 U.S. 119, 127 (1953) ("The focus of inquiry should be on the need of the offerees for the protections afforded by registration.").
6 See, comment letter from Mercer Bullard, Fund Democracy; J. Robert Brown, Jr., University of Denver Sturm College of Law; and Barbara Roper, Consumer Federation of America (August 28, 2012), p.2, available at http://www.sec.gov/comments/jobs-title-ii/jobstitleii-74.pdf. ("The Commission has the authority, for example, to require immediately that [accredited] investors own securities with a minimum value, which would be a far more accurate reflection of an investor´s financial sophistication€¦.") See also, letter from David S. Massey, NASAA President and Deputy Securities Commissioner, North Carolina Department of the Secretary of State, to Elizabeth M. Murphy, Secretary, Securities and Exchange Commission (March 11, 2011) (supporting the adoption of an "investment owned" test for accredited investors) available at http://www.sec.gov/comments/s7-04-11%20/s70411-36.pdf.
7 See, comment letter from Jack Herstein,
President, North American Securities Administrators Association ("NASAA")
(July 3, 2012), p.4, available at http://www.sec.gov/comments/jobs-title-ii/jobstitleii-40.pdf.
8 Under Rule 506, no information statement or other disclosure is required to be provided if all the purchasers are accredited investors. Form D, the Notice of Exempt Offering of Securities, does not currently require any substantive disclosure. See, Release No. 33-8891 (effective September 15, 2008) 73 F.R. 10592.
9 http://www.sec.gov/investor/pubs/microcapstock.htm. In 1992, in an effort to aid capital raising by small businesses, the Commission relaxed the ban on general solicitation under Rule 504, another provision of Regulation D, permitting unregistered offerings up to $1 million. http://www.sec.gov/rules/final/6949.txt. In addition to general solicitation, the 1992 amendments also permitted securities sold pursuant to Rule 504 to be freely-tradeable in the secondary market. These amendments to Rule 504 incited a wave of pump-and-dump schemes and other penny-stock frauds too devastating to ignore. http://www.sec.gov/hot/microcap.htm. Accordingly, in 1999, the Commission reinstated the general solicitation ban under Rule 504, and restricted shares issues pursuant to the rule, for all offerings other than those that were registered under state law or made pursuant to certain state law exemptions. http://www.sec.gov/rules/final/33-7644.txt. Although some of the microcap fraud schemes unleashed by the 1992 amendments, such as pump-and-dump frauds, relied on the freely-tradeable nature of Rule 504 shares, other schemes were facilitated primarily by the ability of such issuers to spread fraudulent information about their business, assets and results of operations without the scrutiny imposed by the registration process. http://www.sec.gov/hot/microcap.htm.
10 See, press release 2012-160, SEC Shuts Down $600 Million Online Pyramid and Ponzi Scheme (August 17, 2012), available at http://www.sec.gov/news/press/2012/2012-160.htm.
11 House Financial Services Subcommittee on Capital Markets and Government Sponsored Enterprises Holds Markup on HR 1965, HR 2167, HR 2930, HR 2940 and a Draft Bill Concerning Small Companies and Regulatory Relief, 112th Cong., 1st Sess. (Cong´l Hearing held Oct. 5, 2011), Cong´l Qtrly Transcr. at 9, cited in, Catherine T. Dixon, "Title II of the JOBS Act: Are Reports of the Death of General Solicitation Premature?" Insights, Vol. 26, No. 6, June 2012, p.2, available at http://www.weil.com/files/upload/Insights_Article_June_2012.pdf.
12 Section 413(a) of The Dodd-Frank Wall Street Reform and Consumer Protection Act provides that, "any net worth standard" with respect to a natural person in the definition of accredited investor "shall be $1,000,000, excluding the value of the primary residence of such natural person", until the 4th anniversary of the Dodd-Frank Act, July 21, 2014. A proposal to add a sophistication requirement for natural persons under the accredited investor definition should not be construed to violate that provision. Bullard, et al. (August 28, 2012), p.2 ("The Commission has the authority, for example, to require immediately that [accredited] investors own securities with a minimum value, which would be a far more accurate reflection of an investor´s financial sophistication€¦.")
13 NASAA (March 11, 2011).
14 Rule 507 of Regulation D disqualifies an issuer from the use of the Regulation D exemptions if it, or a predecessor or affiliate, has been enjoined by a court for violating its obligation to file Form D. However, as the proposing release points out, the disqualification provision of Rule 507 has rarely been used since its adoption.
15 NASAA (July 3, 2012), p.4.
16 Form D currently does request information regarding the size of the issuer, within specified ranges, but the issuer is permitted not to disclose even this limited information.
17 NASAA (July 3, 2012), p.4. See, CF Disclosure Guidance: Topic No. 3 (December 2011).
18 See, comment letter from Kurt N. Schacht, CFA, Managing Director, Standards and Financial Market Integrity, and Linda L. Rittenhouse, Director, Capital Markets Policy, CFA Institute (August 16, 2012), available at http://www.sec.gov/comments/jobs-title-ii/jobstitleii-61.pdf.
19 See, comment letter from Mercer E. Bullard, President and Founder, Fund Democracy, Inc.; Barbara Roper, Director of Investor Protection, Consumer Federation of America; Lisa Donner, Executive Director, Americans for Financial Reform; and Lynn E. Turner, Former SEC Chief Accountant (August 16, 2012), p. 12, available at http://www.sec.gov/comments/jobs-title-ii/jobstitleii-60.pdf.