NASAA Corporation Finance Training, Houston, Texas
Nov. 19, 2016
Thank you, Bill [Beatty], for that kind introduction and for not only inviting me to participate in this event today, but for accommodating my schedule so I could make it work. It is nice to be back among my NASAA friends.
As you all may be aware, the Commission has undertaken a comprehensive “Disclosure Effectiveness Initiative” to review and modernize public company reporting requirements in Regulation S-K and Regulation S-X. The initiative is, at least in part, responsive to congressional mandates found in the JOBS Act and the FAST Act. The JOBS Act, as you know well, introduced a number of exemptions from disclosure and capital-raising requirements for emerging companies. The more recent FAST Act requires the Commission to revise Regulation S-K “to further scale or eliminate requirements” in order to reduce the burden on smaller and emerging companies, and to eliminate provisions that are “duplicative, overlapping, outdated, or unnecessary.”
In some respects, the Disclosure Effectiveness Initiative is broader in its objectives and scope than is mandated by the JOBS Act or the FAST Act. These broader objectives are reflected in a concept release the Commission published in April 2016. In the S-K concept release, the Commission discusses, and requests public comment on, many ideas for modernizing business and financial disclosure requirements in Regulation S-K.
Today, I’d like to offer a few of my own ideas on the Commission’s Disclosure Effectiveness Initiative. Let me remind you, though, that the views I express are my own and do not necessarily reflect those of the Commission, the Commissioners, or Commission staff.
My initial observation is that the Disclosure Effectiveness Initiative can dispense with some low-hanging fruit with relative ease. No one wants disclosure requirements that are truly duplicative, overlapping, or outdated, and investors are not clamoring for rules that are unnecessarily burdensome, needlessly complex, or that result in distracting clutter. To the extent that the FAST Act addresses these types of issues, it reflects what I think is a fair criticism that the Commission does not do a very good job of updating or streamlining its rules.
That said, investors do want disclosure rules that get companies to produce all the information that is important for investment and voting decisions. With this information, they can make well-informed decisions about allocating their capital. In this way, the disclosure requirements serve as a foundation for businesses to raise capital and our markets to thrive.
To that end, I believe we should judge the success of the Disclosure Effectiveness Initiative primarily in terms of the enhanced utility of corporate disclosures for the investing public. As the Initiative moves forward, the Commission should focus, first and foremost, on meeting the informational needs of investors. And, for this project to be successful, we must start by acknowledging that the Commission’s methods for determining the needs of investors are as outdated as some of the disclosure rules.
Rulemaking and Investor Outreach
Why is this? Well, the Commission’s formal rulemaking process is necessary and important, but it has limitations. In my view, the process tends to give an advantage to sophisticated stakeholders who are experienced in interacting with the Commission in rulemaking and other contexts. Investors—and especially individual “retail” investors—tend not to participate. Notwithstanding the very thoughtful comments that have been received on the Disclosure Effectiveness Initiative to date, I worry that the Commission is largely missing experiential knowledge gained from investors’ first-hand consumption of the information that our disclosure requirements are designed to elicit. The input often seems to be at least one or two steps removed from the perspective of people who pore over 10-Ks and other disclosure documents.
To me, it seems reasonable to assume that most investors are totally unaware of rulemakings at the Commission and would be overwhelmed by the length and complexity of the rulemaking releases. The sheer volume of Disclosure Effectiveness Initiative proposals—by my count, six rulemaking releases totaling 1,084 pages and 577 questions between April 15 and August 31 this year—has made it difficult for investors to provide meaningful input into the public comment process.
Moreover, investors face a well-documented collective action problem in that, although they comprise a constituency that is very large, the benefit to any particular individual or entity seems too small to outweigh the bother of reading 1,000+ pages and responding to hundreds of questions. But their perspectives are no less valid or important than those of the entrenched stakeholders who typically submit comment letters.
One way to address this would be for the Commission to make its rulemaking process more accessible. We could foster greater investor participation in Commission rulemaking through so-called Web 2.0 strategies that lower barriers to participation. For example, in 2013 the Consumer Financial Protection Bureau used an online, discussion board-type forum to invite discussion of an advance notice of proposed rulemaking on debt collection. The forum, called “RegulationRoom,” was created by researchers at Cornell University who study civic participation. The CFPB was seeking input from the public on how new rules for debt collectors might better protect consumers without imposing unnecessary burdens on industry. It tried out RegulationRoom “to make it easier for consumers and others to understand what the Bureau [was] considering, to share their information, experiences, and concerns, and to discuss possible ideas and solutions.” During the time commenting was open, 8,480 people visited the forum and 224 people posted 956 comments. The RegulationRoom team (from Cornell) moderated the discussion, posted draft summaries of the discussion, and invited all users who had registered or commented to review the drafts and suggest additions or changes. The team then submitted a final summary to the CFPB.
A similar idea comes from a white paper published by The Center for Audit Quality and George Washington University’s Institute for Corporate Responsibility. They referred to their idea as a “10‐K Muse Project” and envisioned teams competing to rewrite sections of already published Form 10‐Ks with the objective of making the content more informative or otherwise useful to investors. Participation could be via an open, online platform incorporating voting and commenting mechanisms so that the participants could discuss the ideas that are generated and rank them. Online processes that allow participants to generate ideas could result in the development of breakthrough solutions to specific problems or challenges.
While these forms of outreach would be conducive to exploring new ideas, directions and strategies, outreach in the form of investor testing would assist the Commission in refining the development of specific ideas. One Disclosure Effectiveness commenter suggested that we emulate the CFPB’s “Know Before You Owe” outreach initiative. In 2012-2013, the CFPB developed new federally-required mortgage disclosure forms intended to alert home buyers to certain costs associated with mortgage debt. The CFPB designed prototypes and refined their development through an iterative process that entailed field-testing the efficacy of the disclosures in structured, one-on-one interviews. The CFPB later cited its outreach and the feedback it received in its proposing release and adopting release, both of which make clear that the initiative was highly worthwhile.
A number of proposals under consideration in the Disclosure Effectiveness Initiative are conducive to this sort of field-testing. For instance, the S-K concept release poses questions about ways in which the ability of investors to access and use disclosures might be enhanced by the manner in which the information is presented and delivered and the Commission could utilize investor testing to assess investor preferences regarding these questions. For example, the Commission could host focus group discussions to drill down further on the findings of recent private sector electronic surveys on ways to improve proxy statement disclosure. The Commission could try out different information delivery ideas and evaluate the user experience before finalizing rule changes.
All of this outreach would not be an end in itself but rather a means to an end—adding to this Initiative an important stakeholder perspective which is underrepresented. Without more extensive, proactive outreach, only those who are highly motivated will likely respond to the Commission’s requests for comment. And those views may have an outsized influence in shaping the Commission’s policy determinations.
It’s time for the Commission to try different strategies to ensure that policy determinations are on track to meet investors’ needs.
Scaled Disclosure Requirements
Let me turn, now, to one of my biggest fears regarding the Disclosure Effectiveness Initiative—the scaling of disclosure. When people think of ways to reduce the burdens on issuers, they often jump to the conclusion that we should just scale the disclosure requirements so that smaller issuers are required to disclose less information. I think this is a dangerous path for both issuers and their investors.
Unfortunately, some small-business advocates seem to lack an appreciation of the benefits of disclosure. As an asset manager recently reminded me, large institutional investors are expected to fend for themselves to a large degree. If given the choice between investing in a company that provides full disclosure or one that provides scaled-back disclosure, the choice is easy. Investors will tend to gravitate toward the companies that play by the full set of disclosure rules. Is it any wonder, then, that the shares of smaller companies tend to be less liquid in the secondary markets? The Commission is currently conducting a tick-size pilot to try to encourage liquidity in smaller company shares, but I believe enhancements to disclosure could be more successful in attracting investors to these companies. I also believe the Commission could make much better use of technology to make it easier for companies to provide that disclosure.
In part, the Commission’s consideration of further scaling of its disclosure requirements is driven by congressional mandates. The JOBS Act, in particular, scaled back disclosure requirements for a significant number of companies by introducing a new set of exemptions for so-called “emerging growth companies.” Similarly, the FAST Act requires the Commission to revise Regulation S-K “to further scale or eliminate requirements” for emerging growth companies and other smaller issuers.
On June 27, 2016, the Commission issued a proposal to expand the definition of a smaller reporting company, or SRC. The proposed amendments would enable a company with less than $250 million of public float to provide scaled-back disclosures as an SRC. In addition, if a company did not have a public float, it would be permitted to provide scaled-back disclosures if its annual revenues were less than $100 million. Raising the thresholds in the SRC definition could be considered responsive to the FAST Act directive because it would expand the number of companies that qualify as SRCs and thereby qualify for scaled disclosure. But it goes so far that, under the revised public float threshold, some 41.8% of the total number of registrants would be able to provide scaled-back disclosures to the investing public.
My chief complaint about the proposal to change the SRC definition is that it is not faithful to the dual mandates of the FAST Act. Although the Act mandated that the Commission “further scale” disclosures and eliminate duplicative requirements, it also mandated that the Commission do this “while still providing all material information to investors” and, if necessary, conduct further study to determine the efficacy of such revisions.
With that in mind, here are some of the scaled-back disclosure requirements that are applicable to companies that meet the SRC definition:
It is difficult for me to fathom how those things can be eliminated “while still providing all material information to investors” as directed by the FAST Act.
To cite just one example, this past summer the Wall Street Journal reported a “widespread” practice in the oil and gas industry of incentivizing executives to drill even if commodity prices made drilling uneconomical. In essence, their incentive compensation was tied to production, not profitability. The Journal examined compensation data for 2015 disclosed by the companies in annual meeting proxy statements and found that few companies had adjusted their pay plans despite the sustained rout in commodity prices. At one company singled out in the article, the CEO received a sizable bonus for exceeding production and reserve growth targets, even though the company’s earnings plummeted and the stock lost 77%. More than half of the CEO’s bonus amount was tied to those targets. That’s precisely the sort of information that would be material to a reasonable investor, and it could be especially relevant at a company with a small public float. But SRCs are not required to provide detailed disclosure about bonus compensation.
I’ve been wrong before, and maybe I’m wrong about the degree to which the changes to the SRC definition would reduce the availability of material information. However, at a minimum, I think the Commission should take advantage of the FAST Act provision which allows the Commission to conduct further study to determine the efficacy of contemplated S-K revisions, instead of proposing revisions that may be ill-advised. I think the Commission needs a much better understanding of the unintended consequences that may follow from reductions in disclosure. For example, in addition to studying the impact on liquidity, as I noted earlier, the Commission should study the relative risk of investments in smaller companies vis-à-vis larger companies, and whether it even makes sense to reduce disclosure in those smaller companies if they present a higher risk to investors.
I would like to conclude with a note about the future. For all Commission rulemaking, I think we need to consider what the world will look like ten years from now because, if you think about it, the rules may not be amended again for at least that long. This means that we need to consider not only the informational needs of today’s Baby Boomer investor, but also tomorrow’s Millennial investor.
The Millennial generation is poised to be the largest generation in the history of both the United States and the world. The oldest of the Millennials are in their thirties, and many of them are at the beginning of their careers. This generation will be a force in the U.S. economy for decades to come.
Many Millennials have begun their careers with significant financial challenges. Some were coming of age during the Great Recession, which impacted their career paths, and all of them continue to negotiate a post-recession economy. They generally have higher debt, primarily from student loans, compelling them to live at home longer, marry and start families later, and postpone purchasing a home.
Despite these financial hardships and economic uncertainty, Millennials as a group are accumulating significant wealth. For example, a 2014 study by the Shullman Research Center found that Millennials accounted for approximately 23 percent of millionaires. This generation also is set to receive a large portion of the estimated $30 trillion in assets that will be inherited from Baby Boomers. It is expected that by 2038, Millennials will become the most important financial generation in America based on their size, age, and investment power. While 2038 may seem far off, our financial markets and regulatory structure will need to evolve to meet the needs of these future investors, and the time to begin anticipating those needs is now.
Millennials, like all generations, have been shaped and greatly impacted by the world they grew up in.  Their priorities and expectations are starkly different from previous generations. They have seen increased racial diversity, climbing costs of higher education, and defining events such as the terrorist attacks of September 11, 2001. They are also motivated by social causes, wellness, and collaboration. Millennials, as a generation, have different expectations, different ideas about how the world works, and different priorities with respect to their work, their lives, and their investments than prior generations.
Millennials are the most educated generation and they have been shaped by technology, with much of the technological innovation coinciding with their childhood. They have had unparalleled access to computational power because they have grown up at a time when the “frontiers of technology have appeared unlimited” and the cost of creating and distributing digital content fell drastically. As a generation of digital natives, Millennials are among the most demanding when it comes to technology and innovation. They have become accustomed to using technology in every aspect of life, and they expect immediate access to information. They take advantage of high-tech tools, social networking platforms, websites, and mobile applications to do many things, including picking stocks and finding financial planners.
In contrast to prior generations, particularly the Baby Boomers, Millennials are skeptical and inquisitive about investment strategies and industry professionals. Unlike the generations before them, they tend to take the opposite of a no-questions-asked approach to investing. As Millennials naturally become investors, their technological savvy will force change in financial markets. Market participants and industry professionals will be forced to differentiate themselves through innovative user experiences and e-features rather than simply offering different financial products. As a generation that has come of age when start-ups and alternative investments may seem to be the norm, some predict a shift from traditional investment products to alternative investments such as venture capital and private equity.
In addition to market participants, regulators also need to consider the characteristics and needs of this new generation of investors. For example, the Commission should continue its progress toward modernizing how data is structured and delivered to investors. The Commission should also consider how the informational needs of investors may change over time. For more than 80 years, companies have been required to disclose all material facts to investors—namely, any fact that a reasonable investor would consider important in making an investment or voting decision. But, what is important to investors is likely different today than it was in 1933. Today’s investor, and especially the Millennial generation, may place greater importance on environmental, social, and governance aspects of a business, and the Commission should be prepared to respond to those changes.
Ready or not, we are in the midst of a generational shift that will change the securities marketplace. But one thing will not change—investors will still count on those markets being fair. The challenge, particularly for regulators, will be to simultaneously think bigger and more creatively while exercising an appropriate level of caution to protect investors in an evolving world.
 The Securities and Exchange Commission, as a matter of policy, disclaims responsibility for any private publication or statement by any of its employees. The views expressed herein are those of the author and do not necessarily reflect the views of the Commission or of the author’s colleagues on the Commission staff.
 Jumpstart Our Business Startups Act, Pub. L. No. 112-106, 126 Stat. 306 (2012).
 Fixing America’s Surface Transportation Act of 2015, Pub. L. No. 114-94, 129 Stat. 1312 (2015).
 Id. at Section 72002. The requirement to make revisions would not apply to provisions for which the Commission determines that further study is necessary to determine their efficacy.
 See C. Farina and M. Newhart, Rulemaking 2.0: Understanding and Getting Better Public Participation, IBM Center for the Business of Government (2013), http://www.businessofgovernment.org/report/rulemaking-20-understanding-and-getting-better-public-participation.
 See Regulation Room, http://regulationroom.org/rules/consumer-debt-collection-practices-anprm (last visited Nov. 15, 2016).
 See Debt Collection (Regulation F), 12 C.F.R. pt. 1006, 78 Fed. Reg. 67847 (Nov. 12, 2013), https://www.gpo.gov/fdsys/pkg/FR-2013-11-12/pdf/2013-26875.pdf. .
 Id. at 67848.
 See Summary of Discussion on RegulatonRoom.org, Debt Collection (Regulation F), Docket No. CFPB-2013-0033 (Apr. 15, 2014), https://www.regulations.gov/document?D=CFPB-2013-0033-0400.
 See id.
 See Initiative on Rethinking Financial Disclosure, The Center for Audit Quality and The George Washington University School of Business’ Institute for Corporate Responsibility, (Nov. 2014), https://www.sec.gov/servlet/Satellite/goodbye/Speech/1370550061024?externalLink=https%3A%2F%2Fissuu.com%2Fgwbusiness%2Fdocs%2Fcaq_gwreport_v1.0%3Fe%3D12156310%2F10026320%2527.
 A number of commenters have called on the Commission to conduct such testing. See, e.g., Letter from Kenneth A. Bertsch, Executive Director, Council of Institutional Investors (Jul. 8, 2016) (suggesting that the SEC conduct user testing to assess the impact of potential changes in disclosure formatting and delivery). See also Kara M. Stein, Comm’r, SEC, Disclosure in the Digital Age: Time for a New Revolution (May 6, 2016) (calling for investor testing), available at https://www.sec.gov/news/speech/speech-stein-05062016.html.
 See Letter from Heather Slavkin Corzo, Director, Office of Investment, AFL-CIO (Nov. 20, 2015).
 See Consumer Fin. Protection Bureau, Know Before You Owe Mortgages, http://www.consumerfinance.gov/know-before-you-owe/compare/.
 See Integrated Mortgage Disclosures under the Real Estate Settlement Procedures Act (Regulation X) and the Truth In Lending Act (Regulation Z), 12 C.F.R. pts. 1024 and 1026, 77 Fed. Reg. 51115 (Aug. 23, 2012), https://www.gpo.gov/fdsys/pkg/FR-2012-08-23/pdf/2012-17663.pdf.
 See Integrated Mortgage Disclosures under the Real Estate Settlement Procedures Act (Regulation X) and the Truth In Lending Act (Regulation Z), 12 C.F.R. pts. 1024 and 1026, 78 Fed. Reg. 80225 (Dec. 31, 2013), https://www.gpo.gov/fdsys/pkg/FR-2013-12-31/pdf/2013-28210.pdf.
 See Highlights from RR Donnelley’s Groundbreaking Investor Survey: What You Need to Know Before Drafting Your Next Proxy, RR Donnelley (surveying institutional investors during August and September of 2013) available at: https://www.niri.org/NIRI/media/NIRI/Documents/GCM.pdf; and 2015 Investor Survey: Deconstructing Proxy Statements – What Matters to Investors, RR Donnelley, Equilar Inc. and Stanford University, available at: https://www.sec.gov/servlet/Satellite/goodbye/Speech/1370550061024?externalLink=https%3A%2F%2Fwww.gsb.stanford.edu%2Fsites%2Fgsb%2Ffiles%2Fpublication-pdf%2Fcgri-survyey-2015-deconstructing-proxy-statements_0.pdf.
 See Rick A. Fleming, Investor Advocate, SEC, Improving Disclosure with Smart Data (Oct. 24, 2016), available at: https://www.sec.gov/news/speech/improving-disclosure-with-smart-data.html.
 See supra note 2.
 See supra note 3.
 See Amendments to Smaller Reporting Company Definition, Exchange Act Release No. 78168 (Jun. 27, 2016), 81 Fed. Reg. 43130 (Jul. 1, 2016), https://www.gpo.gov/fdsys/pkg/FR-2016-07-01/pdf/2016-15674.pdf.
 See id. at 43133.
 See id. at 43140.
 See id. at 43132 (summarizing the scaled disclosure accommodations available to smaller reporting companies in Regulation S–K and Regulation S–X).
 It is possible for the Commission to change the definition of an SRC separate and apart from its authority under the FAST Act; in my view, however, if the Commission proceeds with the proposed change to the SRC definition, it should make more clear that it is acting under its discretionary rulemaking authority, not because it is mandated by the FAST Act.
 See Ryan Dezember, Oil Firms Are Still Paying CEOs to Pump, Wall St. J. (May 16, 2016), http://www.wsj.com/articles/oil-bust-has-little-impact-on-industry-executive-bonuses-1463391000.
 See Item 402(o)(5) of Regulation S-K (17 CFR 229.402).
 See supra note 3, Sec. 72002(3).
 See Richard Fry, Millennials overtake Baby Boomers as America’s Largest Generation, Pew Research Center (April 25, 2016), http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/; Chuck Mackie, Getting to the New Normal – Financial Services in the Millennial Age, Maven Wave (July 21, 2016), http://www.mavenwave.com/fusion-blog/financial-services-in-the-millennial-age/.
 The Council of Economic Advisers, 15 Economic Facts About Millennials (Oct. 2014), at 3 n.1., available at https://www.whitehouse.gov/sites/default/files/docs/millennials_report.pdf.
 Gary R. Mottola, Ph.D., FINRA Foundation Financial Capability Insights, The Financial Capability of Young Adults—A Generational View (Mar. 2014), http://www.finra.org/sites/default/files/14_0100%201_IEF_Research%20Report_CEA_3%206%2014%20%28FINAL%29_0_0.pdf. See also The Council of Economic Advisers, supra note 31 at 3.
 See Goldman Sachs, http://www.goldmansachs.com/our-thinking/pages/millennials/index.html (last visited Aug. 11, 2016); see also Chuck Mackie, supra note 30.
 Robert Frank, Millennial Millionaires Just Want to Get Rich, Inside Wealth, CNBC (Mar. 2014), http://www.cnbc.com/2014/03/28/why-millenial-millionaires-are-different.html.
 Baby Boomers are set to transfer an estimated $30 trillion in assets to their heirs in North America alone. Ameritas, White Paper, The New Alpha Rules: Bridging the Gap (Dec. 17, 2014), http://www.investmentnews.com/assets/docs/CI977471217.PDF; see Chance Barnett, Contributor, How Millennials Will Change the Face of Finance & Investing, Forbes (Sept. 14, 2016), http://www.forbes.com/sites/chancebarnett/2016/09/14/how-millennials-will-change-the-face-of-finance-investing/#eb4d40a31f09; The Council of Economic Advisers, supra note 28 at 3; see Mottola, supra note 32.
 See Goldman Sachs, supra note 33.
 Mottola, supra note 32.
 See Goldman Sachs, supra note 33.
 Id.; Chuck Mackie, supra note 30.
 See, e.g., Barry Salzberg, I Am Millennial. Hear Me Roar!, LinkedIn (Jan. 20, 2015), https://www.sec.gov/servlet/Satellite/goodbye/Speech/1370550061024?externalLink=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fi-am-millennial-hear-me-roar-barry-salzberg%3Ftrk%3Dpulse-det-nav_art.
 The Council of Economic Advisers, supra note 28 at 3; see Mottola, supra note 32.
 The Council of Economic Advisers, supra note 28 at 7.
 See Alessandra Malito and Ellie Zhu, Client Expectations: More Tech,; lower fees, InvestmentNews (May 14, 2015), http://www.investmentnews.com/article/20150514/FREE/150519955/client-expectations-more-tech-lower-fees.
 Brett Relander, How Millennials Use Tech & Social Media to Invest, Investopedia (Feb. 27, 2015), http://www.investopedia.com/articles/investing/022715/how-millennials-use-tech-social-media-invest.asp.
 See Goldman Sachs, supra note 33; see also Chuck Mackie, supra note 30.
 See Michael Liersch, Director of Behavioral Finance, Merrill Lynch, Millennials and Money (2013), http://www.pbig.ml.com/Publish/Content/application/pdf/GWMOL/PBIG_Millenials_and_Money.pdf.
 See id.
 Chance Barnett, Contributor, How Millennials Will Change the Face of Finance & Investing, Forbes (Sept. 14, 2016), http://www.forbes.com/sites/chancebarnett/2016/09/14/how-millennials-will-change-the-face-of-finance-investing/#eb4d40a31f09.
 TSC Industries, Inc. v. Northway, Inc., 426 U.S. 438 (1976).
 See., e.g., Maryann Busso, Millennials Are Coming and They Want Sustainable Investments, Bloombergmarkets (Oct. 26, 2016), http://www.bloomberg.com/news/articles/2016-10-26/millennials-are-coming-and-they-want-sustainable-investments.