July 11, 2025
Technology Spotlight — Accounting Considerations Related to Adtech Entities’ Revenue Arrangements (July 11, 2025)
This publication highlights considerations for entities in the advertising technology (“adtech”) industry related to their accounting for revenue from arrangements involving the buying and selling of ad space in real time (“programmatic advertising”). It explains how programmatic advertising transactions are executed, describes the roles and responsibilities of key players in the programmatic adve
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