On the Radar
         Goodwill and Intangible
        Assets
Subsequent Accounting for Goodwill
ASC 350-20 addresses the accounting for goodwill after its
                    initial recognition. While entities have been required to test goodwill for
                    impairment for many years, the current goodwill accounting model has evolved
                    significantly from the model that the FASB originally introduced in 2001. The
                    FASB has issued numerous Accounting Standards Updates (ASUs) on this topic,
                    which were generally intended to simplify or reduce the cost and complexity of
                    performing goodwill impairment testing. As a result of those updates, ASC 350-20
                    now provides two accounting models used in the subsequent accounting for
                    goodwill; the “general goodwill” model and the “goodwill accounting
                    alternatives.” The table below outlines the significant differences between the
                    two accounting models.
                | Accounting for Goodwill Under ASC
                                            350-20 | ||
|---|---|---|
| Significant Differences | General Goodwill Model | Goodwill Accounting Alternatives | 
| Scope | Required for public business entities
                                            (PBEs) and may be applied by private companies and
                                            not-for-profit entities (NFPs) | Accounting policy elections available to
                                            private companies and NFPs | 
| Amortization | Goodwill is not amortized | Goodwill is amortized over a useful life
                                            of 10 years or less | 
| Impairment testing | Goodwill is tested for impairment
                                            annually, or between annual tests if an impairment
                                            indicator exists (i.e., a triggering event) | Goodwill is tested for impairment only
                                            when an impairment indicator exists | 
| Unit of account | Goodwill is tested for impairment at the
                                            reporting unit level | An entity elects to test goodwill at
                                            either the entity level or the reporting unit level | 
| Monitoring for triggering events | An entity must monitor for goodwill
                                            triggering events throughout the reporting period | An entity may elect to only assess
                                            goodwill for triggering events at the end of each
                                            interim or annual reporting period | 
The subsequent accounting for goodwill continues to be a topic of interest.
                    Despite removing a project on the topic from its technical agenda in 2022, in
                    its January 2025 invitation to comment on its agenda consultation, the FASB
                    yet again asked for stakeholders’ input on potential improvements to the current
                    model. While it remains to be seen whether stakeholders will want additional
                    changes, the topic is not likely to disappear from the Board’s radar
                    completely.
            Considerations Before Adoption of the Goodwill Accounting Alternatives
While the FASB provided private companies and NFPs with the
                    option of adopting a simplified goodwill accounting model, before electing any
                    of the accounting alternatives, a private entity should consider whether it
                    might become a PBE in the future (e.g., whether the entity may undertake an IPO
                    or may be required to have its financial statements included in a registrant’s
                    filing under SEC Regulation S-X, Rule 3-05). Neither the FASB nor the SEC has
                    provided relief or transition guidance for private companies that have elected
                    the private-company accounting alternatives and later become PBEs; thus, private
                    companies that might become PBEs should be cautious about electing them. Private
                    companies that do apply the accounting alternatives and later become PBEs would
                    need to retrospectively remove the effects of the accounting alternatives in any
                    financial statements filed with, or furnished to, the SEC. The removal of such
                    effects could become increasingly complex as more time passes.
                Therefore, private companies that may later become PBEs should
                    consider the potential future costs before electing any private-company
                    alternatives. Specifically, paragraph BC32 of ASU 2021-03 notes:
                        
            The Board acknowledges that reversing the accounting
                            alternative would pose a challenge if a private company adopting the
                            alternative wished to become a public business entity. To reverse the
                            effects, an entity would need to go back to the date of adoption of the
                            accounting alternative and evaluate (without hindsight) whether there
                            were triggering events during the reporting period, including interim
                            reporting periods, that would have resulted in a goodwill impairment
                            and, if so, measure that impairment. However, those burdens are likely
                            no more significant than would be the case for a private company that
                            elected the alternative to amortize goodwill that subsequently elected
                            to go public. The Board cautions entities that may eventually become
                            public business entities to consider the potential future costs before
                            electing this or any other alternative.
                    Subsequent Accounting for Intangible Assets
Once an intangible asset is recognized, an entity must determine
                    the asset’s estimated useful life. An intangible asset is either
                    indefinite-lived or finite-lived on the basis of the intangible asset’s expected
                    useful life to the entity. The useful life of an intangible asset is considered
                    indefinite if it is not limited by any legal, regulatory, contractual,
                    competitive, economic, or other factors. The term “indefinite” does not mean
                    infinite or indeterminate; it only means that the asset’s life extends beyond
                    the foreseeable horizon. 
                The subsequent accounting for an intangible asset varies
                    considerably on the basis of whether the useful life of the asset to the entity
                    is considered indefinite or finite. The table below highlights some key
                    differences between finite-lived and indefinite-lived intangible assets.
                | Finite-Lived Intangible Assets | Indefinite-Lived Intangible Assets | |
|---|---|---|
| Characteristics | Expected useful life to the entity is limited. | No legal, regulatory, contractual, competitive, economic,
                                            or other factors limit the useful life to the
                                            entity. | 
| Amortization period | Over the expected useful life to the entity. | Not applicable. | 
| Amortization method | On the basis of the pattern in which the economic
                                            benefits are consumed or otherwise used up. If that
                                            pattern cannot be reliably determined, a straight-line
                                            amortization method should be used. | Not applicable. | 
| Impairment testing | Tested for impairment in accordance with ASC 360 whenever
                                            events or circumstances indicate that the carrying
                                            amount of the asset (or asset group) may not be
                                            recoverable. An impairment loss is recognized if the
                                            carrying amount of the asset or asset group tested is
                                            not recoverable and its carrying amount exceeds its fair
                                            value (two-step test). | Tested for impairment in accordance with ASC 350 at least
                                            annually and more frequently if events or changes in
                                            circumstances indicate that the asset might be impaired.
                                            An entity may first perform the optional qualitative
                                            impairment assessment to determine whether it is more
                                            likely than not that the indefinite-lived intangible
                                            asset is impaired. If it is more likely than not that
                                            the asset is impaired, the entity would be required to
                                            perform a quantitative test by comparing the fair value
                                            of the asset with its carrying amount and recognizing an
                                            impairment loss for any excess. ASC 350-30-35-21 through
                                            35-28 provide guidance on the unit of account to
                                            apply. | 
In December 2024, the FASB issued an invitation to comment to seek stakeholder feedback on ways
                    to improve the accounting and reporting associated with recognition of
                    intangible assets, including the accounting for acquired and internally
                    developed intangibles. However, there is no word yet on the results of the
                    outreach, the impact it may have on the FASB’s future agenda, or whether the
                    subsequent accounting for intangibles might also be affected.
            Selection of an Annual Testing Date for Goodwill and Indefinite-Lived Intangible Assets
The goodwill in each reporting unit, as well as each
                    indefinite-lived intangible asset, must be tested for impairment at least
                    annually. An entity may select any date throughout the year on which to perform
                    its annual impairment test as long as this selection is applied consistently
                    each year. An entity can elect different annual testing dates for different
                    reporting units and different indefinite-lived intangible assets. However, we
                    observe that entities often select the same date for all of their reporting
                    units and indefinite-lived intangible assets.
                When selecting an annual assessment date, entities should be
                    mindful of quarterly reporting requirements and filing deadlines to ensure that
                    they have enough time to complete the testing before the financial statements
                    are issued. For this reason, entities often avoid choosing the end of an annual
                    or quarterly reporting period. Public companies often select the first day of
                    their fourth quarter as their annual testing date since (1) they will have the
                    carrying amounts from the last day of the prior quarter available, (2) they have
                    the entire quarter to perform the necessary valuation work, and (3) this timing
                    is often aligned with the timing of the preparation of their budgets and
                    forecasts for the next year. Another common date is the first day of the second
                    month of the fourth quarter (i.e., November 1 for calendar-year-end companies)
                    since that date may be even better aligned with preparation of budgets and
                    forecasts and yet still give the entity enough time to complete testing before
                    the financial statements are issued.
            Changing the Date of the Annual Impairment Test
An entity is permitted to change its annual impairment testing
                    date. An entity that wants to change its goodwill impairment testing date must
                    evaluate the change as a change in accounting principle under ASC 250.
                    Accordingly, the entity must (1) determine that the change is preferable, (2)
                    ensure that no more than 12 months elapse between the tests, and (3) ensure that
                    the change is not made with the intent of delaying or accelerating a goodwill
                    impairment charge. By contrast, an entity’s testing date for its
                    indefinite-lived intangible assets is not an accounting policy election. An
                    entity that changes its annual impairment testing date for indefinite-lived
                    intangible assets does not have to evaluate the change as a change in accounting
                    principle under ASC 250. However, the entity should ensure that no more than one
                    year elapses between tests.
                While a voluntary change in accounting principle should be
                    applied retrospectively, we have observed that entities typically apply a change
                    in goodwill testing date prospectively rather than retrospectively because
                    either (1) they determine that retrospective application would be impracticable
                    on the basis of the guidance in ASC 250-10 or (2) the change does not have a
                    material effect on the financial statements given the existing requirements in
                    ASC 350-20 to assess goodwill for impairment between annual tests upon the
                    occurrence of a triggering event.
                An SEC registrant that voluntarily changes an accounting
                    principle is generally required to include a preferability letter issued by its
                    independent registered public accounting firm as Exhibit 18 to its first
                    periodic report filed after the accounting change. However, in the case of a
                    change in the goodwill assessment date, an SEC registrant is only required to
                    obtain and file a preferability letter with the Commission when the registrant
                    determines that a reported change in the date of the annual impairment test is
                    material. However, even if a registrant determines that it is unnecessary to
                    obtain and file a preferability letter related to a change in the annual
                    impairment testing date because the change is immaterial, the staff would still
                    expect the registrant to prominently disclose the change within the applicable
                    filing (e.g., Form 10-K, Form 10-Q).
            Market Capitalization Reconciliation
While not required to do so by ASC 350-20, a publicly traded
                    entity often compares its market capitalization with the aggregate of the fair
                    values of all of its reporting units when testing goodwill for impairment,
                    because such a comparison can yield useful information about the reasonableness
                    of the fair value measurements. Entities must use judgment when reviewing the
                    comparison for factors that may indicate appropriate differences between the
                    market capitalization and the aggregate sum of the fair value of the reporting
                    units.
                The SEC staff frequently refers to an entity’s market
                    capitalization when commenting on the entity’s testing of goodwill for
                    impairment. When an entity’s book value is greater than its market
                    capitalization, questions may be raised about whether goodwill should be tested
                    for impairment or, if goodwill was tested, whether goodwill at one or more
                    reporting units is impaired. Entities should be able to explain how having a
                    greater book value than market capitalization affected their judgments regarding
                    the testing of goodwill for impairment.
            Early-Warning Disclosures
In addition to the requirements in ASC 275-10-50 to disclose
                    certain risks in the financial statements, SEC Regulation S-K, Item 303(b)(2),
                    requires registrants to discuss in MD&A a known uncertainty — specifically,
                    to disclose the potential for a material impairment charge — in light of
                    potential impairment triggers (i.e., whether the registrant should have provided
                    early-warning disclosures about the possibility of an impairment charge in
                    future periods to help financial statement users understand these risks and how
                    they could potentially affect the financial statements). The SEC staff expects a
                    registrant that has recorded, or is at risk for recording, an impairment charge
                    to disclose the following:
                - 
                            The adequacy and frequency of the registrant’s impairment tests, including the date of its most recent test.
- 
                            The factors or indicators (or both) used by management to evaluate whether the carrying value of other long-lived assets may not be recoverable.
- 
                            The methods and assumptions used in the impairment tests, including how assumptions compare with recent operating performance, the amount of uncertainty associated with the assumptions, and the sensitivity of the estimate of the fair value of the assets to changes in the assumptions.
- 
                            The timing of the impairment, especially if events that could result in an impairment had occurred in periods before the registrant recorded the impairment.
- 
                            The types of events that could result in impairments.
- 
                            In the critical accounting estimates section of MD&A, the registrant’s process for assessing impairments.
- 
                            The facts and circumstances that led to the impairments. A registrant should also consider disclosing in MD&A risks and uncertainties associated with the recoverability of assets in the periods before an impairment charge is recorded. For example, even if an impairment charge is not required, a reassessment of the useful life over which depreciation or amortization is being recognized may be appropriate.
In addition, the SEC staff may use hindsight, after an
                    impairment or charge is reported (e.g., a material impairment charge), to
                    inquire why the registrant did not include any early-warning disclosures in
                    prior periods leading up to the reporting of such impairment. Such disclosures
                    alert investors to the underlying conditions and risks that the company faces
                    before a material charge or decline in performance is reported.
            Recent Related Accounting Standards
The following recently issued ASUs and proposed ASUs may affect the accounting,
                    presentation, and disclosure requirements related to goodwill and intangible assets:
                - 
                            ASU 2023-08 (released in December 2023), which addresses the accounting and disclosure requirements for certain crypto assets. Before the ASU’s issuance, an entity accounted for certain digital assets as indefinite-lived intangible assets in accordance with ASC 350 (i.e., the assets were measured at historical cost less impairment). Stakeholders had raised concerns that, among other factors, this intangible asset model (1) did not faithfully represent the economics of crypto assets and (2) made the recognition of impairments needlessly complex by requiring entities to use a crypto asset’s lowest observable fair value within a reporting period. Accordingly, ASU 2023-08 requires entities to subsequently measure certain crypto assets at fair value, with changes in fair value recorded in net income in each reporting period. In addition, entities are required to provide additional disclosures about certain crypto asset holdings. For more information about the requirements of ASU 2023-08, see Deloitte’s December 15, 2023, Heads Up and Roadmap Digital Assets.
- 
                            ASU 2024-03 (released in November 2024), which requires the disaggregation of income statement expenses for PBEs. The ASU does not change the expense captions an entity presents on the face of the income statement; rather, it requires disaggregation of certain expense captions into specified categories in disclosures within the footnotes to the financial statements. The specific natural expense categories required to be disclosed include the following, as applicable: (1) purchases of inventory; (2) employee compensation; (3) depreciation; (4) intangible asset amortization; and (5) depreciation, depletion, and amortization recognized as part of oil- and gas-producing activities or other depletion expenses. A relevant expense caption may include an expense caption that is presented as a natural expense classification on the face of the income statement (e.g., depreciation and amortization). If that expense caption includes more than one of the required natural expense categories, further disaggregation in the disclosure is required. In addition, if, for example, an expense caption includes intangible asset amortization and other types of expenses, that expense caption would need to be further disaggregated so that the intangible asset amortization is separately disclosed in the footnotes.Further, in January 2025, the FASB issued ASU 2025-01, which amends ASU 2024-03’s effective date “to clarify that all public business entities are required to adopt the guidance in annual reporting periods beginning after December 15, 2026, and interim periods within annual reporting periods beginning after December 15, 2027.”For more information about ASU 2024-03, see Deloitte’s November 8, 2024 (updated January 21, 2025), Heads Up.
- 
                            A proposed ASU (released in October 2024) that would amend certain aspects of the accounting for and disclosure of software costs under ASC 350-40. Rather than revising the guidance on this topic in its entirety, the Board is proposing targeted improvements to address specific issues raised by stakeholders. For more information about this proposed ASU, see Deloitte’s November 5, 2024, Heads Up.
- 
                            A proposed ASU (released in December 2024) as part of the FASB’s project (added to its technical agenda in May 2022) on the accounting for environmental credit programs. Comments on the proposal were due by April 15, 2025.The objective of the FASB’s project on environmental credit programs is to improve the recognition, measurement, presentation, and disclosure requirements related to (1) environmental credits and, when applicable, (2) compliance obligations that may be settled with environmental credits. Currently, the treatment of such credits and liabilities is not explicitly addressed in U.S. GAAP. An entity’s accounting under the proposed standard is based on its determinations of the expected use of the credits. If the standard is issued as proposed, entities will want to have strong processes and controls related to establishing intent, given the risk that subsequent changes in intent affect subsequent measurement. For more information about the proposed ASU, see Deloitte’s December 20, 2024, Heads Up.Pending the finalization of the proposed ASU on the accounting for environmental credit programs, various approaches are currently being used in practice to account for and report environmental credits. For a discussion of those approaches and other considerations related to environmental credits, see Deloitte’s November 16, 2022, Financial Reporting Alert.
Deloitte’s Roadmap Goodwill
                                                  and Intangible Assets provides
                                            Deloitte’s insights into and interpretations of the
                                            guidance in ASC 350-20.
                                    Contacts
|  | Matt Himmelman Audit & Assurance Partner Deloitte & Touche LLP +1 714 436 7277 |  | Mark Strassler Audit &
                                            Assurance Managing
                                            Director Deloitte &
                                            Touche LLP +1 415 783
                                            6120 | 
If you are interested in
                    Deloitte’s accounting service offerings related to goodwill and intangible
                    assets, please contact:
                |  | Will Braeutigam Audit & Assurance  Partner Deloitte & Touche LLP +1 713 982
                                            3436 |